Name: Farida Abbas
Farida Abbas is the CEO of the British Chamber of Commerce in Kenya. She is appointed to provide leadership and strategic vision to the Chamber by identifying, evaluating, and developing trade and investment economic opportunities in both Kenya and the United Kingdom. She also draws on work with FTSE 100 companies in Kenya, including Diageo, AstraZeneca, GlaxoSmithKline, and G4S. Farida is an accredited Executive Coach by the Academy of Executive Coaching (AoEC) UK.