Name: Farida Abbas

Farida Abbas is the CEO of the British Chamber of  Commerce in Kenya. She is appointed to provide leadership and strategic vision to the Chamber by identifying,  evaluating, and developing trade and investment economic opportunities in both Kenya and the United  Kingdom. She also draws on work with FTSE 100  companies in Kenya, including  Diageo, AstraZeneca,  GlaxoSmithKline, and G4S.  Farida is an accredited  Executive Coach by the  Academy of Executive  Coaching (AoEC) UK.